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Developing a Grant Seeking Strategy

Once you have decided which funding sources will be included on your list, it is necessary to develop a plan of action, or strategy. Obviously, it is necessary to sort the due dates in order to address those which must be submitted first. However, a good strategy is more than that. It is a specific outline of what steps should be taken and in what order. In essence, it is a work plan for requesting funds from all of the sources which made the cut in the evaluation process as discussed above. The following rules should be followed in developing and carrying out your strategy:

• Develop a two-page letter of inquiry which needs to be modified only slightly for most of the private foundations on the list.
• Plan to send the letter of inquiry to all of those private foundations for which that is the first method of contact and for which no specific due date is given.
• Set up a calendar which shows the due dates for letters of inquiry to those foundations with deadlines for the receipt of those letters and send them as they come due.
• Plan to personally contact those foundations which require proposals rather than letters of inquiry in order to determine your chances of getting funding. Once these conversations have been held, decide whether it is worth committing your resources to an application.
• Determine which governmental sources represent the best chance of funding. For those which accept applications on a continuous basis, begin with the best fit and work your way down. For those applications which have specific due dates, plan to have the resources committed at that time so that those submissions can be made.
• For those sources which are open for applications only once a year, plan to keep checking every two weeks or so to see if the solicitation announcement has been made. Quite often, these yearly submissions are not tied to an exact date. Some try to invite applications at approximately the same time every year. More often, however, administrative and fiscal matters can cause the solicitation to be made earlier or, more commonly, later, than twelve months after the last solicitation. Some of these programs can actually skip a year or it may be as much as eighteen months between solicitations. I have even seen grant solicitations withdrawn after being published.
• If you find yourself in the position of having a number of sources with applications coming due at the same time, figure out a way to commit staff resources so that all applications can be submitted. Make the decision that the job will be done and that you will find a way to do it. You will regret it if you let a good chance slip away. The application that you decide you do not have time to do may very well be the one which would have provided the funding. Remember, this is just for a short period, and you will get through it. If you really feel that you could not do this yourself, try to farm it out to other staff or consultants.

How to Determine the Chances of Getting Grant Funding for a Project

The checklist given below shows the grant writer how a proposed activity meets the characteristics of a well-designed grant project. Granted, I have seen several cases where an activity which does not meet all the criteria below has gotten funded. The project may be very strong in several key areas but weak in one or two others and still get funded. Many times funders are moved by what seems to them to be the greater good to be served and go on to approve a project which is not “perfect”.

Rather than just checking off each applicable criterion, assign each one a value of from one to five, with one being the minimum measurement of that criteria and five being the most. For example, a project may lend itself to only limited measurement and evaluation. The grant writer may then decide to assign this factor a “two”, while a project which can be easily measured and analyzed statistically may be assigned a “five”. This is just another way to test your proposed activity to see the likelihood of its getting funded. The grant writer will get more accurate results by assigning a degree of measurement to each criterion rather than merely knowing whether or not it exists.

This checklist is as follows:

 The problem will be fully or partially solved.
 The project is ready to proceed.
 The project will be completed in a timely fashion.
 Matching funds have been committed.
 The applicant has a commitment for funding to sustain the project once the grant period is completed or sustainability will occur through project design such as for a new construction project or an equipment purchase.
 The applicant can demonstrate that an exhaustive search of other sources was conducted.
 The proposed activity has worked elsewhere for a similar problem.
 The activity was developed after looking at several alternatives.
 The results of the project are easily measured.
 An evaluation plan is in place and the appropriate resources have been secured.
 The project has support from the general public, the population to be served, professionals who work in the field, and governmental entities in whose jurisdiction it will take place.
 The applicant has a proven track record in administering similar projects and there have been no problems in the administration of previous grants.
 Collaborative agreements have been secured.
 Construction and rehabilitation activities have been at least partially designed.
 Any professional studies specific to this project have been completed.
 Cost estimates have been carefully documented.
 The project is included in the appropriate planning documents.
 Statistical data has been used to document the need and is included with the application.
 A feasible work plan can be developed for inclusion in the application.
 Any procurement activities can be conducted so as to meet the requirements of the granting agency.
 It can be demonstrated that the activity chosen is clearly superior to other alternatives.

Funding for Law Enforcement Agencies

There are many sources of funds for law enforcement agencies for such purposes as the hiring of new employees, overtime, and the purchase of equipment. A significant portion of the funding available to law enforcement agencies is passed from the federal government to the states for distribution to local police departments and sheriffs’ departments.  In addition, many states appropriate funds from their own budget for this purpose.  Generally, one agency plays the lead role in distributing the NOFA (Notice of Funding Availability), and accepting and reviewing applications.

 

In order to determine the agency which handles the funding for law enforcement in your state, go to the website for that state. Do a search for the state agency which handles law enforcement issues.  In most cases, that is the agency which distributes the grant funds.  In the state of Maryland, this agency is referred to as the Governor’s Office of Crime Control and Prevention.  However, in New Hampshire, for example, the appropriate agency is referred to as the Department of Safety. In Nevada, the administering agency for law enforcement grants is the Department of Public Safety.

 

The single largest source of law enforcement funds is the U.S. Department of Justice. There are a number of programs administered by this agency which are channeled directly to local law enforcement agencies.  A significant portion of the funds, however, are channeled to the states for distribution.

 

There are three separate categories of grants awarded by the U.S. Justice Department to localities. One of these is the Community Oriented Policing Services (COPS) grants.  This funding was created by the Violent Crime Control and Law Enforcement Act of 1994.  The theory behind this program is that crime can be reduced by having law enforcement interact with the community through special events and neighborhood- oriented patrols.  This program also recognizes that such activities as Neighborhood Watch, Operation ID, and D.A.R.E. (Drug Awareness and Resistance Education) can also have a significant impact on reducing the crime rate.

The Importance of Critical Thinking

 

In the grant field, critical thinking is absolutely necessary. The caveat here is to take nothing for granted. I would like to point out several areas where grant writers should think critically. These are just examples and it is incumbent upon the grant writer to use this type of big picture thinking in all aspects of their work. These examples are as follows:

 

  • Do not assume that what has worked in another place will work in yours.  It is necessary to consider how the geographic location of that project affected the results.  If that is the case, then it might not be completely transferable to your area.
  • Do not assume that intangibles do not count in a project. Not everything can be measured in a scientific and mathematical way. Most projects do not take into account how individual will (or lack thereof) can affect the results. This is particularly true in projects having a social services component. An after-school program may not take into account students who are unusually ambitious and dedicated.
  • Do not assume that the staff of your agency necessarily has the capacity to carry out a particular project. It is necessary for the grant writer to mentally put herself and her colleagues into the picture of the new project and try to visualize the various pitfalls as well as strengths there might be in a given situation.
  • Do not assume that commonly accepted remedies to problems are always the best way to go. One of the best examples of this is working to create new jobs in a community and not being selective about what types of companies come in. Always putting the creation of new jobs ahead of environmental considerations will, in the long run, be detrimental to the community.

 

Reasons for Rejection of an Application

There are many and various reasons for rejection of an application.  Some of these are as follows:

 

  • The grant proposal is poorly written.
  • The project is a poor fit with the need and will not do much to alleviate that need.
  • The proposed activities are not clearly thought out and do not seem feasible.
  • The competition from other applications is overwhelming.
  • The application is good and the need is great, but other projects will serve even needier populations.
  • The funding agency does not have confidence that the applicant has the capacity to successfully carry out the project.
  • The applicant has had problems in administering other grants.

Part of the problem is getting to the real root of the rejection.  This can sometimes be difficult.

A debriefing is a discussion with the funding agency as to why the application was not funded.  Many governmental agencies will be happy to discuss the reasons for rejection.  However, I would urge the grant writer to listen to the debriefings with a bit of caution.  Feedback is sometimes given by staff members who were not actually reviewers and were not charged with the responsibility of assigning points to the application.  When this is the case, something can sometimes get lost in the translation.

Overall, however, it is an excellent idea to request a debriefing.  This information can be invaluable in developing the proposal for a re-submittal or for a submittal to a different agency.  This is especially true for beginning grant writers.  As one gains more and more experience, it will be easy to see the weaknesses in your proposal even prior to submittal.  I would definitely recommend that a proposal still be re-submitted even though there are minor flaws in it.  Sometimes these can be worked out with the funding agency.  Sometimes they are so insignificant as not to matter.  It is important to take to heart the information received in a debriefing and attempt to remedy the problems identified.

Grant Administration- How Hard is This Going to Be?

 

The grantee should be prepared for many varying requirements in grant administration.  I feel that it would be helpful to give a few examples showing the difference in the required paperwork for various granting agencies.  All funding agencies will request documentation that the funds were spent appropriately and for the purposes specified in the grant application.  This is the very least that one can expect in terms of documentation. 

 

Probably the simplest grants to administer are those from private foundations.  The application forms can be very simple, sometimes involving no more than two pages.  Sometimes, no grant agreement is required.  The grantee is still obligated to use the funds for the purpose for which they were intended. I am not aware of any foundation or government agencies which would simply send the money and not require some accountability.

 

Some foundations require several progress reports.  It is also possible that special conditions may be attached to the grant in order to meet the specific preferences of the board members.  These can vary widely.  It may be that the foundation requires the grantee to only utilize American labor and products, or limits funding to certain geographic areas, or wishes to remain anonymous.

 

Most governmental entities will require the following once the grant is approved:

 

  • environmental review (this is sometimes done prior to approval)
  • execution of the grant agreement
  • documentation of banking information in order to expedite the processing of payments
  • written progress reports at varying intervals — these could be either quarterly, semi-annually, or annually
  • execution of grant closeout documents

 

Letters of Inquiry to Foundations

Most foundations require a letter of inquiry as the first contact.  If the project seems to be within their guidelines and funding priorities, they will then invite the submission of a full proposal. 

 

First of all, the grant writer should restrict the length of this letter to no more than two pages if the guidelines do not specify.  In this letter, your only job is to convince the foundation that your project is a good fit with their fields of interest. 

 

Prior to beginning the letter, a decision should be made on the amount to be requested.  This will be dependent in large part on the resources of the foundation.  Search material should discuss the total assets of the foundation, along with the average grant amount, the smallest grant, and the largest grant.

 

The first paragraph should clearly state the purpose of the project so that the reviewer will know exactly what will be done. This is also the place for the total project cost and the amount requested from the foundation.  Lastly, a couple of sentences regarding how the project fits with the foundation’s funding priorities should be included.  These basic facts are important to have in the very beginning, so that they will catch the reviewer’s eye and she will want to read on.

 

The next paragraph should go into detail regarding the need for the project and include as much statistical information as possible.  This is also the place to make a strong appeal to the emotions of the reader.  It is wise to give one or two specific examples of the distress suffered as a result of the need for the project.  This is where the “human factor” comes in.  The grant writer will be wise to combine hard data and emotion in this section.

 

Following this, a history of your organization should be given.  This should include a description of similar projects which have been successfully undertaken.  This is also the place to discuss your organization’s mission and its priorities. You want to convince the reader that your organization has the capacity to undertake the project, that your staff has the appropriate skill sets for the work, and that you will give it the priority it deserves so that it may be completed in a timely manner.

 

The next section of the inquiry letter should go into some detail regarding how the project will be implemented.  It is important to detail each step in the process from beginning to end.  By doing so, the reader may see the feasibility of the project and feel confident that your organization knows exactly what it takes to get the project completed on schedule and within the budget.  Goals, objectives, and positive outcomes will also be discussed here.

 

Sustainability and evaluation should be discussed next.  Having solid plans in place for both issues assures the foundation that your organization has thoroughly thought through the entire process.  The foundation will want to know that resources have been identified to continue the project beyond the grant period and that a thorough evaluation will be performed in order to determine its effectiveness.

 

Close the letter by offering to meet with the foundation officials at their office, host a site visit, or discuss the project over the telephone.  Emphasize your willingness to provide any additional information requested by the foundation.

Training vs. Experience

My purpose in writing Getting Your Share of the Pie-The Complete Guide to Finding Grants was to disseminate a complete “how to” guide to the grant world.  The reference component of the book gives the reader additional resources to consult as their grant writing career proceeds.  This will ensure that the serious student is given the tools to keep up with the most current information in the field.  I began with the very most basic element of receiving a grant-identifying the true need-and concluded with steps to be taken if the grant application is not approved.  In the pages in between, I advised the reader on how to develop a fundable project, find the most promising grant sources, develop a strategy for which sources to approach, and write a successful proposal.

However, as in my own experience, time spent on the job is critically important.  There are, as in any other profession, various nuances and subtleties which show themselves as one actually begins to work.  No book can cover all of those situations.  We all know how various judgment points are different at different parts of one’s career.  The seasoned veteran will obviously think of the proper questions to ask and look behind the scenes to see what is not obvious, whereas a novice might tend to take the situation at face value.

One example of how experience is just as important as knowledge is my policy of looking for “deal breakers” in the very beginning of an assignment.  I examine the project closely and consult the funding agency if there is any doubt as to project eligibility.  This may sound like common sense, but the novice has a tendency to want to think that the project is fundable under a particular program regardless of any issues which may be a potential problem.  He may not want to think that this potential source, which may have been very hard to find, may not be the right choice.  I highly recommend that the grant writer minutely examine the program guidelines at least twice in order to ensure that the project is eligible for funding.

Another very obvious skill which the aspiring grant writer can only pick up with experience is making contacts within the various funding agencies.  In my case, this has been carefully developed over the years. I am proud to say that the funding agencies I work with know me as an individual who lives up to her promises, meets deadlines without exception, and understands the restrictions under which that agency is working.  I would advise the novice grant writer to deal with funding agencies with the utmost honesty.  One of the worst things anyone can do is leave the impression that you are trying to “pull the wool over their eyes”. Most of the agencies can pick this up in a heartbeat. Needless to say, this leaves a very bad impression of the grant writer which can linger for years.

Private Funding

Private Funding

Private funding is supplied by wealthy individuals, corporations, banks and foundations. A “foundation” is a non-profit organization with a board of directors and trustees which provide funds for various charitable causes. Most foundations have been organized under federal or state charters. Others have been organized under trust agreements. The following generalities in regard to private foundation funding apply pretty much across the board:

 

  • Most foundations will accept a brief letter of inquiry as the initial contact, where- as, with government sources, letters of inquiry are never used.  The applicant will submit either a pre-application or an application. The pre-application can sometimes be as lengthy as an application.
  • Many foundations accept inquiries throughout the year.  This is also true of some governmental sources.  However, governmental sources are more likely to have a specific period of time when they will accept applications.  In many cases, this is done once a year.
  • Private foundations are less likely to have specific, concrete rating and ranking systems with points assigned to various factors.  Most government sources of funds spell out very precisely how they will rate and rank an application.
  • Private foundations are more prone to making decisions based on personal factors.  This could include having personal knowledge of the applying organization or being personally acquainted with one of its staff members.
  • Most foundations tend to have less complex requirements for grant administration.  In some cases, a final report may be required. Nearly all federal and state funding agencies require some sort of formalized reporting procedure and may have other administrative requirements which must be followed
  • In line with the idea that foundations are freer to choose their grantees without benefit of a formal rating system, some only give grants to pre-selected organizations. The family or individuals funding the foundation may have an interest in certain subject matter and wish to support only that particular cause.
  • Most foundations are not able to make large grants and, in general, support smaller projects.
  • Foundations are not under the same scrutiny as state and local government funding programs, and thus are freer to utilize their own rules and regulations.  Federal and state funding sources must abide by the laws governing their grant programs as well as the regulations which have been developed to ensure that those laws are followed.  This gives private foundations a much greater degree of internal control.  Governmental agencies are bound by the strictures put into place by Congress and the various state legislatures.

 

Searching for Grant Funds

Fortunately, the grant seeker will find a plethora of search resources.  This is due in part to the pervasive availability of electronic information.  We are in the enviable position of having to spend a significant amount of time weeding out grant search tools and potential funding agencies, rather than having to work hard to ferret out this information.  It is a matter of learning to work efficiently and utilizing those search tools which will give the most “bang for the buck”. This could also be expressed as “learning to work smarter, not harder”.  Of course, the beginning grant writer will need to take time to learn which search tools provide the most reliable and easy-to-access information.  Learning the art of discrimination in this area does take time.  Do not be discouraged if you feel at first as if your energy is being scattered in a dozen directions.  With patience and diligent work, the grant writer will learn how to make the most effective use of time when doing a grant search.”

Fortunately, the grant seeker has a number of free sources to choose from in searching for federal government grants.  In my opinion, Grants.gov and the Catalog of Federal Domestic Assistance (CFDA) are two of the more useful search tools, although there are others which I utilize from time to time. One of the most effective methods for determining whether a particular federal program is a good fit is by taking note of the total amount of funding available and the number of awards which will be made. This will allow the grant seeker to determine how intense the competition will be.

All of the individual states offer a wide array of grant programs in such areas as water and sewer, transportation, parks and recreation, economic development, historic preservation, law enforcement, and fire fighting.  States award grants to municipalities and counties as well as nonprofit organizations.  Some states will also offer assistance to for-profit entities in support of economic development. If your organization is a non-profit, get to know your local elected officials. It is quite possible that they will be able to supplement your list of potential funding sources by making suggestions from among the state programs with which they are familiar. I always search for state sources of funding first.  The state programs are easier to access than federal programs due to the fact that the applicant is competing only on the state level and not against other applicants around the entire country.